• Trends in Chat Apps on the Smartphone

    Emerging Asia, Mobile | 05-Nov-2014

    $299.00 (including GST)

    Instant Messaging has flooded the Indian Smartphone space in the recent times. Over 21 hours are spent on Chat Apps by a Smartphone user as per Nielsen Informate Mobile Insights, which collects actual usage data from smartphone panels in multiple countries, bringing you an accurate understanding of smartphone behavior. See what has driven this level of mobile engagement for the category.

    TABLE OF CONTENTS

    • Popularity and Engagement of Chat Apps: Get to know how penetrated the Chat Apps are among Smartphone users, how much they engage them, and usage differences based on age, gender, town class and handset price band.
    • Top Online Genres: Understand what are the most popular online genres on the Smartphone at an overall level and which Chat properties are most accessed.
    • Trended Usage of the Chat Genre
    • Top Apps and App Installations
    • Hourly usage of Chat Genre throughout the day
    • Life cycle of Chat Apps
    • Trended penetration and engagement of Top Chat Apps

    Gain a deeper understanding of the usage of the Chat genre. How have usage patterns on Chat Apps trended in the last few months? How does usage vary with Age, Gender, Network and Handset Price Band? Which are the Top Chat Apps trending in India?

    For any other query on this report contact:

    Vishal Kamath - Vishal.Kamath@nielsen.com or Prithvi Raj - Prithvi.Raj@nielsen.com


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