The Nielsen Cross-Platform Series: Malaysia Reports
USD $5,000.00 (including GST)
These reports provide an in-depth look at the changing media landscape in some of the most dynamic markets in rising Asia. Research among digitally engaged consumers reveals the transformation of video and media consumption across TV, mobile and Internet.
Trend data documents the shifts in media habits spurred by the accelerating adoption of mobile devices and the impressive growth in digital video viewing. This report focuses on the Malaysian consumer.
TABLE OF CONTENTS
- Executive Summary
- Background and Introduction
- The Digital Landscape – Adoption, Audience Profile and Connected Device Ownership
- Cross Media Consumption Patterns
- Focus on Video Content Consumption
- Total online video consumption
- Video on demand: TV and movie consumption
- Focus on Cross Screen Engagement and Social TV
- Advertising engagement and preferences
- Appendices: Detailed demographic tables
For more information, or to discuss our multi-country report packages, contact your local Nielsen representative or Nancy Jaffe Director, Southeast Asia Cross-Platform Audience Measurement: Nancy.Jaffe@nielsen.com.
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