• Smartphone Insights 2014: Malaysia

    Mobile | 07-Nov-2014

    USD $8,000.00 (including GST)

    As the mobile landscape develops, prepare for the new challenges and opportunities that arise with Nielsen Smartphone Insights. These syndicated reports in South East Asia provide a detailed understanding of smartphone and tablet users within a specified market. It covers information areas pertaining to device ownership, purchase consideration, mobile usage habits, device manufacturer performance, e-commerce, and mobile advertising. Make informed decisions based on mobile trends and identify differences between consumers based on a comprehensive set of demographic data.

    TABLE OF CONTENTS

    • Penetration & demographics
    • Mobile device ownership
    • Service provider
    • Wearable technology
    • Brand user profile
    • Device path-to-purchase
    • Purchase cycle
    • Sources of information
    • Drivers of purchase behaviour and consideration
    • Sales channels
    • Pricing
    • Smartphone usage habits
    • Communication activities
    • Multimedia & mobile gaming
    • Mobile internet browsing
    • Applications
    • Brand performance, satisfaction and loyalty
    • E-commerce
    • Mobile advertising

    For more information, or to discuss our multi-country report packages, contact your local Nielsen representative or Sagar Phadke, Executive Director, Mobile Analytics at: Sagar.Phadke@nielsen.com.

    /reports/smartphone-insights-2014-malaysia

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