• Shopper Trends Morocco

    USD $6,000.00 (including GST)

    Nielsen Shopper Trends 2013/2014 – Morocco provides a comprehensive overview of FMCG retail environment trends, banner equity tracking and in-depth analysis of shopping patterns across markets and trade sectors. Findings from the study allow:

    Retailers
    to quantify market potential and assess market entry opportunities
    to benchmark your performance and understand strengths and weaknesses
    to develop strategies to increase shopper loyalty and spending

    Manufacturers
    to understand retailers’ business & build stronger relationships
    to build retailer-relevant marketing based on shopper insight to work with retailers’
    to improve shopper loyalty and store equity

    TABLE OF CONTENTS

    Introduction

    • Research objectives
    • Research design

    Study Results

    • Executive summary
    • Market context
    • Overall shopping behaviours
    • Brand equity model ‘Winning Brands’
    • The strength of retailer brands (SEI)
    • Attributes important for choice of retail chains
    • Images of retailers
    • Shopper-Retailer engagement level
    • Profiles of retailers’ main customers

    Additional Sections

    • Private labels
    • Segmentation

    For any other query on this report contact:
    Simohammed Bellamine - Simohammed.Bellamine@nielsen.com


    /reports/shopper-trends-morocco

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