• Smartphone Insights 2014: Saudi Arabia

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    Nielsen Smartphone Insights is a syndicated survey providing detailed understanding of smartphone and feature phone users and revealing the challenges and opportunities that exist as the mobile landscape continues to evolve. The fieldwork for Saudi Arabia was conducted in Q1’2014. It was conducted through face-2-face interviews. A total of 1791 contacts were made to know the incidence of smartphone.

    TABLE OF CONTENTS

    • Penetration & Demographics
    • Device Path To Purchase
    • Brands
    • Smartphone Habits
    • Advertising
    • Shopping

    For more information, please contact Prajakta Bhatkar at: Prajakta.Bhatkar@nielsen.com.

    /reports/saudi-arabia-smartphone-insights-2014

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