• Rapport Internet Profiling Morocco

    USD $8,760.00 (including GST)

    The Moroccan telecommunication market is in flux. The unlimited accesses to smartphones as well as the planned launch of 4G services and democratization of ADSL (asymmetric digital subscriber line) this year will accelerate further its development. These rapid changes in technology and consumer habits present challenges but also immense possibilities for marketers who want to engage with consumers and meet their demands in the digital environment. The Nielsen Internet Profiling Morocco findings are based on 1,000 face-to-face interviews with Internet users, as well as 200 non-Internet users with both genders in the 15-60 age group to unveil the Moroccan Internet User.

    PLEASE NOTE THAT THE STUDY IS ONLY AVAILABLE IN FRENCH!


    TABLE OF CONTENTS

    Internet Access

    • Usage rate
    • Equipment
    • ADSL/ Internet 3G / Internet via mobile
    • Connection in Public Places
    • Non-Internet Users

    Usage and Attitude

    • General Usage of the Internet
    • Online Shopping
    • Online Banking / Mobile Banking
    • Social Networks & Blogs
    • E-Marketing

    Segmentation

    • Presentation of the segmentation TALC
    • Segmentation Results
    • Action Plan

    For any other query on this report contact:
    Fatima Ezzahra Hilal - FatimaEzzahra.Hilal@nielsen.com


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