• Nielsen Shopper Trends 2013-2014: Korea

    Consumer | 06-Nov-2014

    USD $5,637.00 (including GST)

    Shopper Trends is an annual syndicated shopper study that provides a comprehensive overview of the retail environment trends, banner equity tracking and in-depth understanding of shopping patterns across different trade sectors. Shopper Trends is a locally run study, and covers 54 markets globally across Asia Pacific, Europe and Canada. These reports provide a globally consistent approach to understanding the shopping trends for each market, and a deep-dive into the local retail scene.

    The full series of Shopper Trends Reports includes:

    Indonesia • KoreaMalaysia • New Zealand • SingaporeThailandVietnam

    KEY INFORMATION COVERED

    • Market Landscape – Economic and Retail trends year on year
    • Channel Understanding – Hypermarkets, Supermarkets, Convenience Store
    • Shopping Profiling and Lifestyle – Shopper demographics, habits, attitudes
    • Retailer Equity
    • Retailer-Shopper Relationships
    • Key drivers of satisfaction and loyalty
    • Key factors that differentiate retailers from each other
    • Additional modules – e.g. Private Label, Online Shopping, Loyalty Cards

    We offer a discount off the total price for purchases of more than one report. For more information, or to discuss our multi-country report packages, please contact your local Nielsen representative or email: gyoung-ran.kang@nielsen.com.

    /reports/nielsen-shopper-trends-2013-2014-korea

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