Nielsen Life Insurance Usage & Attitudes Report Reports
$5,000.00 (including GST)
This report enables companies to get a perspective of the usage and attitude of consumers towards Life Insurance as a category including:
- Current investment portfolio
- Preference of instruments
- Role of Life Insurance in the current portfolio
- Perception of Life Insurance as an investment
- Triggers and barriers with respect to Life Insurance
Also helps you assess the performance of brands operating in the category on key brand health measures.
Centres Covered: Delhi, Chennai, Bangalore, Hyderabad, Mumbai, Pune, Ahmedabad, Kolkata, Lucknow, Jaipur, Ludhiana, Kochi, Vizag, Surat, Bhopal, Patna, Bhubneshwer.
Sample Size: Listing 6700, Main 6092.
Target Group: Working male/ female, 22 – 60 years, SEC A/ B/ C, policy holders & non policy holders, decision makers or key influencers on household financial investments.
TABLE OF CONTENTS
- Consumer Trends: Compare trends of financial product ownership over last couple of years.
- Key Insights on the Life Insurance Purchase Cycle: Understand the pre-purchase, influencers, decision making, etc.
- Emerging Opportunities in the Sector: Identify new opportunities or new trends in this sector.
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