Nielsen imagine Youth Report – Saudi Arabia Reports
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Youth often are change agents as well as shapers of cultures and times, and therefore, markets and marketing. The near 5 Million Saudi Youth in the 15-24 age cohort form a force of huge potential impact both “Cultural” and “Commercial”. Nielsen launches its syndicated offering on Saudi Youth, the ‘imagine Youth Survey 2014’. A first of a kind inquest into youth lives, passions and aspirations, the imagine Youth report is an informative journey of youth insights and trends which will be shaping the future market and culture in Saudi Arabia.
Table of Contents
The report is a balanced combination of exploratory, empirical and conclusive insights about the Saudi Youth segment. The report is based on the 3 forces of influence:
• Psycho-individual aspect which details “my view of myself” unearthing dreams, aspirations, gratifications sought, value & definers of freedom, happiness, money, religion and technology, their concerns and fears
• Socio-cultural aspects uncover traditions, values, perception of self in society, cultural priorities against personal advancement, and their view regarding gender parity, societal changes
• Lifestyle aspect zooms in on time and money trade-offs, analysing their spending patterns and consumer category preferences and behaviour
For any other query on this report contact:
Abhiruchi Tiwary - Abhiruchi.Tiwary@nielsen.com
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