New Zealand Book Report Reports
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New Zealanders love to read. Around 1.9 million Kiwis aged over 10 say they read a book every week – the second most popular leisure activity after walking. In 2016 alone, Nielsen BookScan revealed that 4.9 million books were sold in New Zealand for a total value of $114.2 million.
Results from Nielsen’s Consumer & Media Insight (CMI) survey shows that there are some significant demographic differences between digital book readers (those that own a dedicated book reader device) and all book readers. Purchase the report to find out more!
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