Global Brand Origin Survey - 2015 Pakistan Reports
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The Nielsen Global Brand-Origin Survey polled online respondents to understand consumer sentiment about product origin across 40 categories, from consumables to durables. We examined whether consumers prefer goods produced by global/multinational brands or by local players. While respondents were asked to consider these definitions in their selections, preexisting notions about brand origin could prevail—a global brand might be so pervasive in a local market that a respondent may think it is a dominant local brand.
Country data available:
- Saudi Arabia
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Asia Pacific Retail & Shopper Trends Report | 2015