• Global Baby Care Report - Q1 2015 – Asia Pacific Data

    Consumer, Online | 28-Feb-2016

    $2,000.00 (including GST)

    Parents of newborn babies want the best for their children, and they are very selective about what they buy. Our Global Baby Care Survey provides insights into what drives consumers with children to select one baby food or diaper brand over another, and what motivates brand-switching behavior.

    Survey data from online respondents’ purchasing intentions regarding baby care products. Nielsen’s Q1 2015 Global Baby Care Report and regional results for the Asia-Pacific Region. The findings in the survey are based on respondents with online access and reflect claimed behavior.

    The Nielsen Global Baby Care Survey polled 30,000 online respondents in 60 countries to better understand why consumers select one baby food or diaper brand over another, and to determine what motivates brand-switching behavior. Nielsen polled online respondents across five regions that have made a baby care purchase in the past five years. The findings reveal important insights about the path to purchase and identify the online and offline sources most influential in the process. Finally, areas of opportunity and the strategies necessary to win in the global baby care market are identified.

    Structure of the Report Contents:

    This report package includes the Global Summary Report as well as the survey response results for the Asia-Pacific region. The countries included in this regional grouping are: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. The figures from these individual countries have been weighted and combined to represent a regional view.

    The survey responses are presented in Microsoft Excel tables and do not contain charts, graphics or additional analysis.


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