Australian Multi Screen Report | Q2 2015 Reports
The latest Australian Multi-Screen Report – from Regional TAM, OzTAM and Nielsen, and covering the first quarter of calendar 2015 – explores household take-up of new screen technologies and trends in how major age groups view broadcast television and other video across multiple screens.The latest Australian Multi-Screen Report – from Regional TAM, OzTAM and Nielsen, and covering the second quarter of calendar 2015 – shows Australians’ viewing behaviour continues to evolve amid the unprecedented choice people have in both the range of available video content and means of accessing it.Each week broadcast TV reaches 88% of Australians and, on an average day, these consumers watch just under 3 hours of broadcast TV. However the continuing march of technology take-up continues to give Australian consumers more ways to view content.
AUSTRALIANS’ VIEWING OF VIDEO ON CONNECTED MOBILE DEVICES IS GROWING:
Across the population 12% of all video viewing takes place on screens other than the TV. This video includes television content viewed on broadcasters’ catch-up and streaming sites and apps as well as non-broadcast content. Though people under age 35 in particular are using internet-connected mobile devices to watch any video, all age groups spend the majority of their video viewing time watching broadcast TV on in-home TV sets.
It also presents new findings about Australians’ claimed use of and attitudes towards various screen types: the devices they prefer to use for different activities, and the extent to which they use more than one screen simultaneously (‘multi-screening’)./reports/consumer/australian-multi-screen-report-q1-2015
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Australian Connected Consumers Report | 2015 Australian Multi Screen Report | Q4 2014downloads/15724999