• Australian Connected Consumers Report 2016 | Hitting Home with Digital Chapter

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    As the media landscape continues to change rapidly so does the way in which businesses plan and buy advertising. One area within your advertising campaign which is becoming increasingly important is consumers’ exposure to digital ads. To optimise their worth it’s imperative you consider who you’re targeting, if the message is relevant to your audience and if it actually inspired action. This chapter of the Australian Connected Consumers Report 2016 provides comprehensive and accurate insights into how to hit home with your consumers.

     

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