• Australian Automotive Report | 2012

    $8,800.00 (including GST)

    Nielsen’s Australian Automotive Report provides in-depth insights on consumers' interaction with information resources, through each stage of the decision making process - tracking how consumers change their sources of information as they get closer to a decision.

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    TABLE OF CONTENTS

    • Study aims, background and sample
    • Section 1: Context: Automotive buyer sample profile
    • Section 2: General online and mobile internet usage trends among Australian car buyers
    • Section 3: The journey: Resources used to discover cars of interest
    • Section 4: The journey: Resources used to research cars of interest
    • Section 5: Focus on the use of online media during the car decision-making journey
    • Section 6: Locations and devices of internet access for car discovery, research and decision-making
    • Section 7: Specific online content accessed by car buyers/intenders and content areas of future interest
    • Concluding Comments

    /reports/australian-automotive-report

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