• Nielsen U.S. Omnibus April 2019

    Consumer, Retail | 15-Nov-2019

    USD $3,500.00 (including GST)

    More and more, consumers are factoring a product’s sustainability attributes into their purchasing behavior—and are even redefining what constitutes healthy to include the health of the world at large. As we’ve noted earlier, 73% of global consumers say they’re willing to change their consumption habits to reduce their environmental impact. This increasingly vocal majority could translate to big opportunities for brands that manage to effectively communicate the sustainability of their products.

    In our April 2019 Omnibus study of more than 21,000 U.S. households, we analyzed consumers’ changing views on various sustainability attributes across 13 product categories. Take a look at our results by category to more effectively prioritize sustainability attributes in your products, or better highlight what matters most to consumers in your marketing, in-store and online.

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