• Nielsen Life Insurance Usage & Attitudes Report

    Emerging Asia, Consumer | 15-Nov-2014

    USD $5,000.00 (including GST)

    This report enables companies to get a perspective of the usage and attitude of consumers towards Life Insurance as a category including:

  • Current investment portfolio
  • Preference of instruments
  • Role of Life Insurance in the current portfolio
  • Perception of Life Insurance as an investment
  • Triggers and barriers with respect to Life Insurance
  • Also helps you assess the performance of brands operating in the category on key brand health measures.

    Centres Covered: Delhi, Chennai, Bangalore, Hyderabad, Mumbai, Pune, Ahmedabad, Kolkata, Lucknow, Jaipur, Ludhiana, Kochi, Vizag, Surat, Bhopal, Patna, Bhubneshwer.

    Sample Size: Listing 6700, Main 6092.

    Target Group: Working male/ female, 22 – 60 years, SEC A/ B/ C, policy holders & non policy holders, decision makers or key influencers on household financial investments.


    • Consumer Trends: Compare trends of financial product ownership over last couple of years.
    • Key Insights on the Life Insurance Purchase Cycle: Understand the pre-purchase, influencers, decision making, etc.
    • Emerging Opportunities in the Sector: Identify new opportunities or new trends in this sector.

    For any other query on this report contact:

    Anand Parameswaran - Anand Parameswaran@nielsen.com or Vikram Budhraja - Vikram.Budhraja@nielsen.com